For the same budget as traditional focus groups, Focus Groups Without Walls delivers:
Real conversations
We meet people in real places – in their homes and neighborhoods – where they actually live, work, and play. This means we can build rapport quickly.
Our conversations are as authentic as you can get and still call it research. This means participants are more likely to tell us what they really think about the issue.
Real voices
We're interacting with a sample that isn't self-selected. We all know that many people don't participate in opinion research. Maybe thay're not connected to the system. Or maybe they don't trust the pollsters or conventional focus groups. Going to them allows us to reach people who otherwise wouldn't have a voice.
Real video
And Focus Groups Without Walls means great video – video that puts you in their world. That means everyone on your team – from creatives to strategists to analysts – can review high-quality video of people in real conversation. It's a virtual walking tour through the communities you care about.